RR Challenge: A Rolls-Royce competition for children.
Rolls-Royce challenges young minds to design their own luxury car.
Well here we are at Rolls-Royce Motor Cars where Andrew works. He has a real job to do in these troubled times and so it’s over to Andrew.
Working for a company with history in innovation, in a role that demands you to “be creative” on tap, it can be tricky at the best of times. Right now, it’s a downright challenge. So when I was tasked with coming up with something “different” for social media, I thought about my own little family and how my kids might engage with the world’s leading luxury brand whilst staying at home. If ever there was a time to do something unexpected, it was now!
The result was launched yesterday and so far it is taking off like a rocket. Here are some early designs:
The Rolls-Royce Crabmobile
So here is your child’s chance to design their own luxury car in the RR Challenge. The details and competition entry is here:
Have fun and don’t forget there are great prizes to be won as described within the competition entry. How would you like to go back to school on the first day in a Rolls-Royce Phantom, for example?
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“How about this, Andrew?”
“It’s a go-cart, Bertie!”
Lighting a Candle for Diddley
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