Rolls-Royce challenges young minds to design their own luxury car.
Well here we are at Rolls-Royce Motor Cars where Andrew works. He has a real job to do in these troubled times and so it’s over to Andrew.
Working for a company with history in innovation, in a role that demands you to “be creative” on tap, it can be tricky at the best of times. Right now, it’s a downright challenge. So when I was tasked with coming up with something “different” for social media, I thought about my own little family and how my kids might engage with the world’s leading luxury brand whilst staying at home. If ever there was a time to do something unexpected, it was now!
The result was launched yesterday and so far it is taking off like a rocket. Here are some early designs:
The Rolls-Royce Crabmobile
So here is your child’s chance to design their own luxury car in the RR Challenge. The details and competition entry is here: